CIVIC

As a Communications Specialist at CIVIC in 2022, I played a key role in shaping brand storytelling and digital presence for high-visibility initiatives. I wrote and edited talent bios for BetterUp’s InnerWork Day Conference, ensuring each profile aligned with the company’s voice and messaging strategy. For the Canvas brand activation at SXSW 2022, I developed digital marketing materials that supported audience engagement and elevated brand visibility across multiple platforms. I also organized, edited and curated imagery and text for the brand’s homepage, ensuring consistency in tone, voice and visual presentation. This role required close collaboration with creative, production and marketing teams to deliver cohesive, on-brand communications across all digital touchpoints.